The newest thing

So here I am finally getting into the whole 'blogging' thing. Is there some type of 'bloggers rule book' that I should be reading before I take the final step and submit my first entry?! Or do I need to advertise somewhere to try and find readers? I'll most likely end up having to pay people to read about my daily life...oh well. I'll console myself with the optimistic thought that people will read it without 'subscribing' to it...which is what I've been doing for the past three weeks to several other bloggers (that's probly a no-no in the 'blogger rule-book').
But now that I've got my own, I can 'subscribe' or whatever you call it, to the other blogs, like a fine, upstanding blogger. 0:-D